Helping Win Hearts & Minds on
the Battlefields of Online Media

Reputation Management | Online Marketing | SEO / SEM
Corporate & Marketing Communications

What It Is
Review HELPER helps you counter and neutralize negative reviews and commentary on crowdsourced online media and any other public medium. We get them removed. Or we help you to respond and neutralize their impact—even turn them into marketing opportunities.

Counter negative attacks.
Turn them into
marketing opportunities!

Attacks can appear as reviews on sites such as Google+, Yelp, TripAdvisor, Facebook, Glassdoor or Amazon. Or on trade media sites. Or on blogs. Or the Better Business Bureau. They criticize and perhaps defame your products, your services—even what it's like to work at your company.

NOT responding hurts your business. Bad is stronger than good (see below). One bad review or posting can undo the benefits of 10 good ones. They raise questions, sow doubt. They cause prospects to look at competitors.

We can help. Review HELPER is led by highly experienced public relations professionals who've worked for the top international corporations. Yet we've designed our service to bring this expertise to small businesses—affordably and conveniently..

What It Does
Review HELPER makes it easy and affordable for small businesses to confidently counter business-killing negative online reviews and other web attacks and turn them into marketing opportunities. Key benefits:

  • Review HELPER let's you get this important need handled with confidence and relative ease, because now you've got world-class experts you can trust. Our key people are experienced in helping Fortune 500 companies through crisis communications.

  • We address your entire situation. We'll make removal requests and responses everywhere that's needed, regardless of how long ago reviews and posts were made.

  • Our process minimizes your time as much as possible, while ensuring you have full control and approval over all communications.

  • Our service is highly flexible, designed for small businesses. Hire us only for what you need, when you need it. There are no monthly minimums or retainers, unless such an arrangement meets your needs.

  • We offer all the other brand reputation management and marketing services you could need, including customer reviews acquisition, content creation/ marketing, Local SEO, website best-practices audit, and PR/ crisis communications.
How It Works
We have many services to help clients meet brand reputation and marketing goals.

For review response, our Response EXPRESS service for one-off response projects makes it easy for you to take action now. Here's how it works.

  • You fill out the Request for Quote.

  • You can communicate with us via email or phone. If you provide the information we need in writing, that will reduce our time and your cost.

  • Based on your responses, and our assessment of the complexity of the project, we'll email back a quote (typically $200 to $500 for a one-response assignment).

  • World-class expertise.
    Flexible and affordable
    for small businesses.

  • If you accept, we'll email you a link to an agreement, and once you okay this, you'll get an email with a list of questions. You'll either answer these in writing or let us know your availabilities for a call. We'll likely have follow-up questions.

  • We'll write a draft response for your feedback or approval. And make changes, as needed.

  • Testimonials

    Most of our reviews are great, but every now and then we'll get a bad one. Sometimes they're fair, an honest complaint. Other times they're full of lies and distortions. Responding to either kind intimidates me. So I never responded, and let them hurt me. Since discovering Review HELPER, I no longer feel anxious about bad reviews. I was taken aback the first time I saw a response they wrote. It was completely alien to what I'd have written, even how I think. Now I get it. I don't want negative reviews, but now I know there's no reason to be intimidated.

    ....Marc D., Owner of a Car Rental Business

    Review HELPER gets it done. Period. And the quality is great, which matters to us. Before them, we never did anything about bad reviews, which are nearly always spiteful. Now we respond, and our responses rock! They've also done a fantastic job for us with SEO. I couldn't be happier.

    ....Andy R., Owner of a Home Contracting Business

    Sue the Bastards?

    If you use the Court of Law to deal with negative reviews, you could lose big in the Court of Public Opinion:

    You May Not Even Win a Clear-Cut Defamation—Contractor Christopher Dietz sued Jane Perez because her reviews said he stole her jewelry and trespassed. After numerous court decisions, a jury called it a draw and awarded no damages.

    Forget Non-disparagement Clauses—Not only can these kill your business in the court of public opinion; reviewers counter-sue and win big (see KlearGear and dentist Stacy Makhnevich). Some states (e.g., California) have banned them, and a federal law to ban them is imminent.

    Anonomous Reviewers Are Protected—It's not easy getting a defamer's identity (see Hadeed Carpet Cleaning vs. Yelp). In Oregon, it's impossible, because a judge declared that sites like TripAdvisor are protected under Oregon's media shield law.

    Anti-SLAPP Legislation—28 states already have it. A federal bill has now been introduced in Congress.

    Why Bad Reviews Are More Powerful

    •    Negativity Bias/Effect

      Numerous studies show that people are more impacted by, and better remember, negative information, emotions, interactions, events, etc., than positive or neutral. The most famous published study is Bad Is Stronger Than Good, by Roy F. Baumeister and colleagues, in the Review of General Psychology in 2001.       Read more...

    •    The Sleeper Effect

      This phenomena of psychology has to do with source credibility. It says that as time passes, e.g., a few weeks, people remember the message but forget the source, even if it's an idiot ranting on Yelp. Combine this with the greater memorability of negative information, and you see why negative reviews must be countered and neutralized at the source. Read more...

    Case Studies - Review HELPER