A famous academic report called Bad is Stronger Than Good by Roy Baumeister and three colleagues examines numerous peer-reviewed studies that show the greater power of bad over good across a broad range of phenomena. They were unable to find any consistent exceptions. ...READ MORE
People Remember the Message, But Forget the Messenger
Yale psychologist Carl Hovland's work in World War II on attitude change and persuasion, and in a major controlled study after the war, found that when information is first consumed, the credibility of the source makes a big difference in how that information is processed. But after the passage of time, such as a month, people forget the source, but remember the information. Thus, information that was originally discounted or distrusted due to an unauthoritative source, can become more credible to people ofter time. This is called the sleeper effect. ...READ MORE
