Helping Win Hearts & Minds on
the Battlefields of Online Media

Alan Coon

    Alan Coon is founder and managing director of Review HELPER.

    He has more than 30 years of agency service experience in corporate communications, brand marketing, public relations and public affairs. He's worked for clients ranging from governments and leading multi-national corporations, to associations and small businesses.

    Alan's worked on crises and risk communications—concerning labor actions, legal/regulatory scandals, product safety and environmental hazards—for clients such as American Express, Banque de Paris, Citibank, Estee Lauder, GE, IBM, Johnson & Johnson, and Procter & Gamble.

    He's also worked on many issues management and national grassroots lobbying programs. He has personally provided communications training to nearly 100 business executives and government officials.

    Alan's been involved with the Internet since the beginning of the commercial Web in 1995, when he founded a newsletter called Interactive PR & Marketing News. He also started a marketing agency called Sun Hunter Communications to serve clients in the media, entertainment and technology industries—primarily venture-backed Internet start-ups.

    He's spoken at numerous interactive media conferences and events and worked for clients such as the Internet Advertising Bureau, the Association of Interactive Media (AIM) and the @d:tech conference, the leading Internet marketing trade show.

    After the dot-com bust in 2000, Alan re-focused Sun Hunter Communications away from traditional public relations, to emphasize Internet marketing for businesses in diverse industries. Services included SEO and search marketing, website development and best practices consulting, in addition to reputation management.

    In 2012, he rebranded the agency as Review HELPER to reflect its emphasis on helping businsses manage crowdsourced reviews and feedback on online directories, blogs and other social media.

    Prior to Sun Hunter/Review HELPER, Alan worked more than 10 years for Burson-Marsteller, the largest international public relations agency at the time—first in New York, and then as managing director of its wholly owned subsidiary in Seoul, Korea.

    He is an honors' graduate of Vanderbilt University. His interests include squash, golf, skiing, jazz and blues guitar, Vipassana meditation and studying history.