Helping Win Hearts & Minds on
the Battlefields of Online Media

Review Acquisition

    The 2015 Moz survey partipants named reviews as accounting for 8.4 percent of Overall Ranking Factors for local search.

    The survey participants say that what matters about reviews are: 1) quantity, 2) velocity and 3) diversity. Thus, it's not just how many reviews you have, but how consistently often you acquire them, as well as getting them in a range of review sites.

    We also know that Google cares what reviews say, because it wants to reward businesses that provide a good user experience and penalize those that provide bad user experience. Thus, we can add 4) sentiment as a fourth factor. Sentiment analysis became part of Google's ranking algorithm in 2010, we believe, after Google was embarrassed by a New York Times story on DecorMyEyes, an eyeglass company whose owner bragged about ripping off customers because the bad reviews and postings catapulted him to the top of search results.

    Reviews are a factor, and a big one, in clickthrough rates. For example, if you're one of the three listings in a Google Snack Pack, and don't have the five reviews needed to get a star rating, but your other two competitors have 5-star ratings, you will likely get far fewer clickthroughs than your competitors.

    Review BUILDER Service
    Our Review BUILDER service promotes all four aspects of reviews as a local ranking factor.

    We have unequaled expertise in online reviews, having specialized in helping clients with reviews since 2012. With our Review BUILDER service, we generate reviews from your customers. We get their feedback either through a customized online questionnaire we create, or through speaking with them on the phone. We recommend phone interviews for the highest quality.

    Whichever method we use to get customer information, we then write up—for each customer—four different reviews to be published on four different review sites. This promotes quantity, velocity, and diversity of reviews.

    (Note: We do not open or work with accounts as proxies on review sites that forbid proxy accounts. We will advise you on how best to deal with those sites.)

    See Review BUILDER for more information.